Privacy Policy

For your peace of mind Denim Star® is registered with the United Kingdom ico. Information Commissioner's Office for Customer Data Protection.

Privacy Policy for Online Store Customers

At [the "Site"], we are committed to protecting and respecting the privacy of our customers. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit or make a purchase from our online store. Please take a moment to read this Privacy Policy carefully to understand our practices regarding your personal data.

  1. Data Controller

The data controller responsible for your personal data is Denim Star®, located at Maidstone, Kent, ME17 1RX, United Kingdom. If you have any questions or concerns regarding this Privacy Policy or the handling of your personal information, please email us with subject line 'Privacy Policy'.

  1. Information We Collect

When you visit or make a purchase on our website, we may collect the following types of personal information from you:

a. Contact Information: Name, email address, phone number, and shipping address. b. Account Information: If you create an account, we may collect your login credentials and account preferences. c. Payment Information: If you make a purchase, we collect payment details, including credit card information. Please note that we do not store payment card details on our servers; this information is securely processed by our payment service providers. d. Purchase History: Details of products you have purchased from us. e. Device and Usage Information: We may collect technical information about the device you use to access our website, including IP address, browser type, operating system, and website usage data through cookies and similar technologies. For more information about cookies, and how to disable cookies, visit

  1. How We Use Your Information

We use your personal information for the following purposes:

a. Processing Orders: To fulfill your purchases and process payments. b. Customer Support: To provide customer assistance and respond to inquiries. c. Account Management: To manage your account, preferences, and order history. d. Marketing Communication: To send you marketing emails about our products, promotions, and offers. You can opt-out of receiving such communications at any time by following the unsubscribe link provided in the email. e. Legal Compliance: To comply with legal obligations and resolve any disputes that may arise.

  1. Legal Basis for Data Processing

Our legal basis for processing your personal data includes:

a. Contractual Necessity: Processing your data is necessary for the performance of the contract between you and us when you make a purchase. b. Legitimate Interests: We may process your data based on our legitimate interests in providing excellent customer service, marketing our products, and maintaining the security of our website. c. Consent: We will seek your consent before sending you marketing communications via email or other electronic means.

  1. Data Sharing and Disclosures

We do not sell, trade, or rent your personal information to third parties. However, we may share your data with certain third-party service providers who assist us in operating our website, processing payments, delivering products, and providing customer support. These service providers are contractually obligated to protect your data and can only use it for the specified purposes.

In some cases, we may be required to disclose your personal data to comply with legal obligations or respond to lawful requests from public authorities.

  1. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements. Upon the expiration of the retention period, we will securely delete or anonymize your data.

  1. Your Data Protection Rights

You have the following rights concerning your personal data:

a. Access: You can request a copy of the personal information we hold about you. b. Rectification: You can correct any inaccuracies in your personal data. c. Erasure: You can request the deletion of your personal information under certain circumstances. d. Restriction: You can request that we limit the processing of your personal data under certain conditions. e. Data Portability: You can request to receive a copy of your data in a structured, machine-readable format. f. Objection: You can object to the processing of your personal data in certain situations. g. Withdrawal of Consent: If we rely on your consent to process your data, you have the right to withdraw your consent at any time.

To exercise any of these rights or for any other data protection inquiries, please email us with subject line 'Data Protection Rights'.

  1. Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, accidental loss, or alteration. However, please note that no method of transmission over the internet or electronic storage is entirely secure, and we cannot guarantee the absolute security of your data.

  1. Changes to the Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any updates will be posted on this page, and the revised version will have an effective date.

Last Updated: 19.07.2023

By visiting or making a purchase from our online store, you acknowledge that you have read and understood this Privacy Policy. 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please email us.